Ever wondered how to create the perfect no makeup illusion…using, erm, makeup? G4AS expert and founder of beauty conscious brand W3ll People, Shirley Pinkson, shares her tips.

Prep the skin
Prep the skin with a complexion softening toner. Toner prepares the skin to absorb the benefits of your tinted moisturiser, and allows for smoother product blending.
G4AS pick: Spritz tired skin with Skin & Tonic's fragrant Rose Mist, £20

Eyes
Don’t forget the eye cream! The summer sun can wreak havoc on the thin skin around the eye. The added hydration allows for concealer to blend in seamlessly.
G4AS pick: Nourish Kale Biomimetic Anti-Ageing Eye Cream, £30

Create a base
Apply a lightweight, multi-tasking tinted moisturizer with a SPF. If the tinted moisturiser is too shiny or heavy, it will melt away in the summer heat.
G4AS pick: Ilia Sheer Vivid Tinted Moisturiser, SPF 20, £28

Conceal
Tapping and blending concealer under the eye and onto the eyelid instantly brightens the look while complimenting your tinted moisturiser.
G4AS pick: RMS Beauty "UN" Cover up, £28

Contour
Apply a cream based bronzer to the contour of the cheeks and the outer corner of the eye with a foundation brush or fingertips. A cream bronzer is actually very easy to use. The sheer texture gives you more control in application, and they have a bit of sheen, which makes your face look healthy and radiant! £27

Cheeks
For an added pop of color, tap a warm, peachy cream blush onto the apple of the cheeks. W3ll People Universalist Stick in Nude Flush, £27

Brighten
Apply a cream highlighter to the cheekbones, the bridge of the nose, the cupid’s bow, and the lower eyelid. Look for a highlighter that is not too glittery or frosty. The goal is to create a subtle pearly radiance that catches light, enhancing the dimension of your complexion. £27

Lashes
Complete the look with a lash building, water resistant mascara. Summer tip: Apply mascara to the upper lid only to avoid unwanted smudging under the eye. W3ll People Expressionist Mascara, £19
Visit Cultbeauty.com to shop the W3ll People collection