It’s true to say that organic make-up, has until recent years, been the less fashionable little sister of the big name brands. But over the past few years the world of foundation and complexion perfection has started to look up with a new breed of natural products that give the finish and coverage that historically only mainstream cosmetic brands have been able to provide.
What I find exciting about this next generation of foundations is two-fold. Firstly, the clever ingredients make them an extension of your skincare routine so they are doing double the job and secondly with the latest in mineral technology they give a finish that leaves a healthy glow – which will have your friends thinking you have upped your green juice intake form one to to five-a-day.
What were once thought of as niche products are now making their way into the kits of professional make-up artists, as they become the coverage of choice for models and red carpet beauties alike. They may be missing the silicones that make them last all day – but that’s kind-of the point. A little mineral finishing powder and a touch up during they day and no-one will know you’ve gone ‘green’ with your make-up – except your skin (and your flawless face) which will thank you for it!