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Beauty

Flawless Faces

G4AS expert and Content Beauty founder Imelda Burke shares her foundation secrets

It’s true to say that organic make-up, has until recent years, been the less fashionable little sister of the big name brands. But over the past few years the world of foundation and complexion perfection has started to look up with a new breed of natural products that give the finish and coverage that historically only mainstream cosmetic brands have been able to provide.

What I find exciting about this next generation of foundations is two-fold. Firstly, the clever ingredients make them an extension of your skincare routine so they are doing double the job and secondly with the latest in mineral technology they give a finish that leaves a healthy glow – which will have your friends thinking you have upped your green juice intake form one to to five-a-day.

What were once thought of as niche products are now making their way into the kits of professional make-up artists, as they become the coverage of choice for models and red carpet beauties alike. They may be missing the silicones that make them last all day – but that’s kind-of the point. A little mineral finishing powder and a touch up during they day and no-one will know you’ve gone ‘green’ with your make-up – except your skin (and your flawless face) which will thank you for it!

RMS Beauty ‘Un’ Cover-up
Universal Favourite
In a new generation of organic foundation, this was the original. Making it into the kits of natural beauties since 2009, this multi-tasking product can be used as a foundation or a light concealer as it visibly melts into the skin while covering imperfections and redness, making it suitable for all skin types. Apply with fingers or the rms beauty Skin2Skin Foundation Brush, £28
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Vapour Luminous Foundation
Best for Dry Skin
Always found in my make-up bag this stick foundation is ideal for dry or mature skin. It gives a luminous finish that stops the skin from looking dull which can be a problem if prone to dryness, and has the famous Vapour light reflective technology, which reduces the appearance of fine lines and large pores, £43
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W3LL People Altruist
Best Mineral Powder for Dry Skin
Many women want the ease of dusting on a mineral powder but can be apprehensive about it leaving patches of dryness. By adding powdered Aloe Vera to a mineral base W3LL People have created a foundation that leaves a dewy finish when the Aloe Vera is activated by a mist or the oil on the skin. Give it a few minutes and it looks like a tinted moisturiser – no –one will know you dusted it on in 2 minutes.
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Absolution La Crème Teint
Best for Dehydrated Skin
Many people with dehydrated skin think it is dry, but dehydration is actually a lack of water in the cells. For this skin type I love this tinted moisturiser as it contains Fucocert, a plant polysaccharide with moisturising and hydrating properties even greater than hyaluronic acid, £35
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Studio78 Paris We Revitalise Foundation
Best for Oily & Spot Prone Skin
With natural cosmetics often made from a base of plant oils those who can’t get their head around ‘adding more oil’ to their skin will love the mattifying effects of the water-based foundation. It’s also highly pigmented so provides slightly more coverage if prone to spots. With a quick shake to combine the water and minerals this formula will help reduce oiliness leaving a healthy matte finish, £32
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Vapour Atmosphere Soft Focus Foundation
Best for Combination Skin
Actually designed to balance all skin types, I’ve have found that this liquid foundation is really popular with combination skin. Don’t be put off by the oily formulation when first applying, blend it down and it magically turns into a satin, semi-matte finish with build able coverage, £43
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Kjaer Weis Cream Foundation
Best for Normal Skin
I find this foundation is loved by almost everyone. Normal to combination skin types love the semi-matte and the minerals give colour correction and coverage. It also just happens to come in probably the world’s most beautiful make-up packaging – which is refillable, so you can swap out for a darker or lighter shade with the seasons. Genius! £49
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